MELISA

MELISA 93 – Beekeeping Equipment Brand Transformation

Client Overview & Challenge

Client: Melisa 93

Industry: Manufacturing / Beekeeping Equipment

Location: Ukraine

Project Duration: 8+ years (2018-Present)

Services: Strategic Transformation, Brand Repositioning, Customer Acquisition Infrastructure, Commercial Development, Digital Systems Implementation, Export Support

About MELISA 93

Melisa 93 is a leading Ukrainian producer of beekeeping equipment. From grandfather to grandson, from father to son – that is how the expertise and secrets of beekeeping are passed on through generations of beekeepers in Ukraine. Every one of the offered goods is developed based on the company’s own empirical knowledge amassed during the years of collaboration with beekeepers.

MELISA is a unique family-owned business with over 30 years of history, its own production facilities and numerous patents for original inventions. The company manufactures high quality equipment that meets European CE quality standards and is recognized as one of the most leading producers of beekeeping equipment in Ukraine.

The Challenge

In 2018, Astar Marketing team was tasked with rebranding APF Melisa 93 – not just updating corporate style, but also reflecting the company’s dynamic growth and its transition to a new professional and technical level. 

Following the successful completion of the rebranding, new objectives emerged: to increase brand recognition and drive sales growth in the Ukrainian B2C market through online channels, marking the beginning of a long-term and productive collaboration.

Strategic Implementation

Comprehensive Rebranding

• Complete corporate identity redesign to reflect the company’s growth and development
• Strategic positioning of the brand as a leading Ukrainian manufacturer of beekeeping equipment
• Demonstration of the company’s transition to a new professional and technical level

Social Media Community Building

• Management of the Facebook page and development of a dedicated beekeeping community 
• Creation of authentic content to boost engagement and brand loyalty
• Community growth through meaningful interaction and relationship building

Performance Marketing

• Management of Google Ads campaigns for lead generation and reach
• Implementation of targeted Facebook advertising to attract new customers
• Optimization of website traffic and improvement of conversion rates

Brand Reputation Management

• Strategic marketing planning and brand reputation development
• Crisis management consulting for the company’s employees
• Professional brand representation across all communication channels

Exhibition and Event Marketing

• Marketing support at exhibitions with creative visual materials
• Development and production of all advertising materials
• Trade show representation and effective brand positioning

Measurable Results

Digital Performance

• 320% increase in website traffic (long-term project growth)
• 3x growth in customer inquiries
• 4x increase in online sales

Community Building

• Created beekeepers community on Facebook reaching 9,400 people
• Built strong social media presence with authentic content strategy

Brand Recognition

• Increased company recognition among B2C clients through creative events, authentic social media content and creative visual materials at exhibitions
• Enhanced the market position of the company as a leading Ukrainian beekeeping equipment producer

Ongoing Partnership

• 8+ years of strategic partnership with continuous growth
• Comprehensive marketing support including Google contextual advertising, social media advertising, Facebook management, brand reputation management, crisis management consulting, and marketing support at exhibitions.

Long-Term Strategic Impact

• Modernized manufacturing market positioning
• Established sustainable customer-acquisition infrastructure
• Expanded international commercial relationships
• Increased export readiness
• Strengthened organizational resilience during wartime conditions
• Supported future U.S. market expansion planning
• Contributed to the practical development of Behavioral Market Design (BMD)

Project Scope: 7+ year comprehensive partnership including complete rebranding, strategic marketing, social media community building, performance advertising, brand reputation management, exhibition support, and ongoing marketing consulting for a leading Ukrainian beekeeping equipment manufacturer.