KUBIS

KUBIS – Premium Furniture Brand Digital Transformation

Client Overview & Challenge

Client: KUBIS Furniture Factory

Industry: Manufacturing / Exclusive Cabinet Furniture

Location: Kharkiv, Ukraine

Project Duration: 2 years (2020-2022)

Services: Complex Marketing Approach, Website Development, Targeted Advertising, Photo and Video Shooting, PPC, SMM

About KUBIS

KUBIS is a factory producing exclusive cabinet furniture of the highest quality and sophistication. It has become a rule of thumb for the designers and architects in Kharkiv that the only place where you can take your most daring designs to is KUBIS, a place where they are sure to handle any level of complexity.

The Challenge

Our collaboration with KUBIS furniture factory was one of the most vibrant and creative partnerships we’ve had. The business owner gave the Astar Marketing team full freedom not only in terms of creativity but also actively supported all of our marketing initiatives.

Over the two years of inspiring work, we experienced complete alignment and mutual understanding with the KUBIS team. We shared a common goal: to showcase the company’s highest level of professionalism, attract new clients, and strengthen partnerships with architects and designers across Kharkiv and Ukraine.

Strategic Implementation

Marketing Strategy Development

• Development of a comprehensive B2C and B2B marketing strategy
• Positioning the brand as premier destination for complex design solutions
• Expanding the target audience to include architects and designers across Ukraine

Content Marketing

• Development of concepts, ideas, design, and their implementation
• Production of a video featuring leading Kharkiv designers
• Creation of promotional videos showcasing craftsmanship
• Creation of authentic content and creative visual storytelling

Website Development & Promotion

• Modern website development and promotion
• User experience optimization for both B2C and B2B audiences
• SEO optimization for furniture and design industry

Creative Advertising Campaigns

• Development of creative advertising campaigns
• Implementation of Google Ads
• Targeting design professionals and end consumers through Facebook and Instagram Ads

Professional Events & Networking

• Organization of unique events for designers and architects of Kharkiv
• Creative collaborations with design community
• B2B relationship building initiatives

Social Media Management

• Instagram and Facebook management and content creation
• YouTube channel development and growth
• Cross-platform content strategy development

Multi-Channel Promotion

• Active promotion on Google, Instagram, YouTube
• Photo and video shooting for content creation
• Integrated social media campaigns

Measurable Results

Digital Performance

• 270% increase in targeted website traffic
• 360% increase in targeted Instagram followers
• 3x growth in Instagram inquiries
• 8x increase in sales volume through Instagram

Business Development

• 36% expansion of designer database
• Successful achievement of all planned B2C and B2B marketing strategy goals

Brand Recognition

• Increased company recognition among B2B and B2C through creative events, authentic content and creative visual storytelling
• Strengthened position as a go-to manufacturer for complex design projects
• Enhanced reputation among architects and designers 

Content & Engagement

• Professional video content featuring leading Kharkiv designers
• High-quality promotional materials showcasing manufacturing excellence
• Active multi-platform presence across Google, Instagram, YouTube
  

Project Scope: Two-year comprehensive marketing strategy development, content marketing, creative advertising campaigns, website development and promotion, Google Ads, Facebook/Instagram Ads, professional event organization, and multi-platform content creation for both B2C and B2B markets.