SAMANGE

SAMANGE – European Fashion Brand Digital Commerce

Client Overview & Challenge

Client: SAMANGE
Industry: Fashion / Women’s Clothing Manufacturing
Location: Ukraine (Operations in 10 countries)
Project Duration: 10 years (2009-2019)
Services: Complex Marketing Approach, Branding, Website Development, Targeted Advertising, Consulting, SEO, PPC, SMM

About SAMANGE

SAMANGE is a European brand and a major women’s clothing producer in Ukraine. The company operates in 10 countries around the world. The wide range coats, faux fur coats, and raincoats are designed by a professional team and manufactured using cutting-edge Italian equipment. The company has more than 50 representative offices in Ukraine, European Union, Belarus, Kazakhstan, Latvia, Moldova, and Saudi Arabia.

The Challenge

Create a functional online store for retail and wholesale buyers, as well as powerful tools for the company’s managers. Our team was responsible for branding, development, updating and technical expansion of the website to serve multiple markets and customer segments across different countries and currencies.

Strategic Implementation

E-commerce Platform Development

• Creation and development of a unique online store for B2B and B2C clients
• Implementation of functional tools for company managers and operations
• Technical expansion and ongoing website updates

Advanced System Features

• Warehouse differentiation system with access rights for retail and wholesale buyers
• Open and closed catalogs for different customer segments
• Multi-currency and multi-language functionality
• Automatic price and region determination
• CRM synchronization with warehouses

Marketing Automation

• Email and SMS campaigns implementation
• Customer segmentation and targeted communications
• Automated marketing workflows for different customer types

Search Engine Marketing

• Google Ads campaign management
• Comprehensive promotion for product groups and brand queries
• SEO optimization for multiple markets and languages

Brand Development

• Branding strategy for European market positioning
• Multi-market brand consistency across 10 countries
• Marketing consulting for international expansion

Measurable Results

E-commerce Development

• Created and developed a unique online store for B2B and B2C clients
• Implemented an advanced warehouse management system with differentiated access rights
• Launched a multi-currency, multi-language platform with automatic region detection

Digital Performance

• 420% increase in targeted retail website traffic
• 3x growth in online sales volume
• Successful CRM integration with warehouse synchronization

Business Impact

• Increased company recognition among B2B and B2C clients
• Streamlined operations across 10 countries
• Enhanced customer experience through automated systems

Technical Achievements

• Sophisticated access control for retail vs wholesale customers
• Automated email and SMS campaigns for customer engagement
• Comprehensive Google Ads strategy for product and brand promotion
• Multi-market functionality supporting international operations

Project Scope: 10-year long comprehensive digital transformation including unique e-commerce platform development, implementation of advanced system features, marketing automation, search engine marketing, and international brand development across multiple markets and currencies.